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Privacy Policy

Last updated: 4/10/2026

1. Introduction

Frida ("we", "us", "our") is an AI chatbot platform for businesses. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you use Frida.

This policy applies to all users of Frida and is in accordance with the EU General Data Protection Regulation (GDPR) and Danish data protection legislation.

2. Data Controller

Frida

Denmark

Email: privacy@tryfrida.com

3. What Information Do We Collect?

3.1 Information You Provide

  • Account information: Name, email, phone number, company information
  • Payment information: Billing address, payment method (processed by Stripe)
  • Profile information: Preferences, settings, profile picture
  • Communication: Messages, support inquiries, feedback

3.2 Information We Collect Automatically

  • Usage data: How you use our services, features you access
  • Technical data: IP address, browser type, device information, operating system
  • Cookies and similar technologies: See our cookie policy for details
  • Log data: Timestamps, error reports, performance data

4. How Do We Use Your Information?

We use your personal data for the following purposes:

4.1 Service Provision

  • Provide and maintain our services
  • Process payments and manage subscriptions
  • Provide customer support and technical assistance
  • Send important notices about your account or the service

4.2 Improvement and Development

  • Analyze usage patterns to improve our services
  • Develop new features and products
  • Troubleshoot and optimize

4.3 Communication and Marketing

  • Send product updates and newsletters (with your consent)
  • Inform about new features or services
  • Conduct customer satisfaction surveys

5. Legal Basis for Processing

We process your personal data based on the following legal bases:

  • Contract performance: To provide our services and fulfill our agreement with you
  • Legitimate interest: To improve our services and security
  • Consent: For marketing and non-essential cookies
  • Legal obligation: To comply with legal requirements

6. Sharing of Information

We do not share your personal data with third parties, except:

6.1 Service Providers

  • Stripe: Payment processing (subject to Stripe's privacy policy)
  • Supabase: Database and hosting (subject to Supabase's privacy policy)
  • Email services: To send transactional emails

6.2 Legal Requirements

We may share information if required by law, to protect our rights, or in connection with legal proceedings.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, modification, disclosure, or destruction.

  • Encryption of data in transit and at rest
  • Regular security updates and patches
  • Access control and authentication
  • Regular security audits

8. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, or as required by law.

  • Account data: As long as your account is active + 3 years after closure
  • Payment data: 5 years after last transaction (accounting requirements)
  • Log data: Maximum 12 months
  • Marketing consent: Until you withdraw consent

9. Your Rights

Under GDPR, you have the following rights:

  • Right of access: You can request a copy of your personal data
  • Right to rectification: You can have incorrect or incomplete information corrected
  • Right to erasure: You can request deletion of your personal data
  • Right to restriction: You can restrict the processing of your data
  • Right to data portability: You can receive your data in a structured format
  • Right to object: You can object to the processing
  • Right to withdraw consent: Where processing is based on consent

To exercise your rights, contact us at privacy@tryfrida.com. We will respond within 30 days.

10. International Transfers

Your personal data may be transferred to and processed in countries outside the EU/EEA. We ensure that such transfers comply with GDPR through appropriate safeguards such as EU Standard Contractual Clauses.

11. Changes to This Policy

We may update this privacy policy from time to time. Significant changes will be communicated via email or through our platform. The updated policy takes effect when published on our website.

12. Contact Us

If you have questions about this privacy policy or wish to exercise your rights, you can contact us:

Frida

Email: privacy@tryfrida.com

Denmark

You also have the right to file a complaint with the Data Protection Authority if you believe we are not complying with data protection regulations.